Privacy Policy
Last updated: October 3, 2026
Sumo Smash! ("the game", "we", "us") is a mobile game made by Ashtoy. This policy explains what information the game collects, how it is used, and the choices you have.
If you have any questions, contact us at info@ashtoy.com.
01.Information we collect
Information collected automatically
- Anonymous player ID. When you first open the game, an anonymous account is created automatically through Unity Gaming Services. It is used to save your progress in the cloud and to show leaderboards. We do not ask for your real name, email address, phone number or contacts.
- Player name. The in-game nickname you choose. It is shown publicly on leaderboards and player profiles.
- Game progress and statistics. Level, experience, coins, gems, unlocked items, trophies, rank and match statistics (matches played, wins, push-outs).
- Device and diagnostic information. Basic technical information (device model, operating system version, crash and performance data) used to keep the game stable.
Purchases
All in-app purchases are processed by Google Play. We only receive confirmation of which item was bought, so we can deliver it. We never see or store your payment details.
Advertising
The game shows ads from Google AdMob. AdMob may collect and use:
- your device's advertising ID,
- approximate location (based on your IP address),
- information about ad interactions (for example, whether an ad was shown or tapped),
to show ads, measure their performance and prevent fraud. Ads may be personalized depending on your consent and device settings.
02.How we use information
We use the information above to:
- run the game and save your progress,
- show leaderboards and player profiles,
- deliver items you purchase and restore them on a new device,
- show and measure ads, and offer optional rewarded ads,
- fix bugs, prevent cheating and improve the game.
We do not sell your personal information.
03.Third-party services
The game uses the following services, which have their own privacy policies:
| Service | Purpose | Privacy policy |
|---|---|---|
| Google AdMob | Advertising | https://policies.google.com/privacy |
| Google Play Billing | In-app purchases | https://policies.google.com/privacy |
| Unity Gaming Services (Authentication, Cloud Save, Leaderboards, In-App Purchasing) | Sign-in, cloud save, leaderboards, purchases | https://unity.com/legal/privacy-policy |
04.Your choices
- Ad consent: In regions where it is required (such as the EEA, UK and Switzerland) we ask for your consent before showing personalized ads. You can change your choice at any time in Settings > More > Privacy.
- Advertising ID: You can reset your advertising ID or opt out of ad personalization in your Android device settings (Settings > Google > Ads).
- Remove Ads: You can buy "Remove Ads" to stop ads between matches. Optional rewarded ads stay available.
05.Data retention and deletion
- Local progress is stored on your device. You can delete it at any time in Settings > More > Reset, or by uninstalling the game.
- Cloud data and leaderboard entries: to request deletion, email info@ashtoy.com with your Player ID (shown in the game's Settings screen). We will delete your cloud save and leaderboard entry within 30 days.
- Information held by Google AdMob and Google Play is governed by Google's own retention policies.
06.Children
Sumo Smash! is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.
07.Security
Information is sent over encrypted (HTTPS) connections. No method of transmission or storage is 100% secure, but we take reasonable measures to protect your information.
08.Changes to this policy
We may update this policy from time to time. Changes will be posted on this page with a new "Last updated" date.
09.Contact
Ashtoy
Email: info@ashtoy.com